Funding a New Business

You’ve written your business plan, you’re excited about your business idea, and now it’s time to get started. One problem: You don’t have the financing to fully realize your dream. What are your options? Aside from using your own funds and borrowing from friends and family, there are numerous routes that you can take, and each has its advantages and disadvantages. Here are some of the major options available for funding your small business, and some of the pitfalls to avoid.


Getting a loan from a local bank is the first option that most people consider when funding a new business. But it’s often difficult to obtain a bank loan on the basis of a business plan alone. Banks can’t use your idea as collateral.

If you are thinking of getting a bank loan, you will likely need to secure the loan through other means, such as putting  up your home as collateral. A bank loan may be more feasible, though, if you are purchasing an ongoing business outright. In that case, the assets or the business itself can be used to secure the loan. In any case, the advantage of a bank loan is that you won’t have to give away any equity if your business succeeds. You will simply repay the loan and own your business outright. If your business fails, however, you may end up losing more
than your business assets, depending on the terms of the loan.


Angel investors are private investors who contribute money to a business in exchange for an ownership interest. The obvious advantage of utilizing angel investors is that you don’t have to repay a loan. However, you may have to give up a significant amount of equity (and control, depending on the security issued) to the angel investors. Angel investors typically expect to receive preferred equity security in exchange for their investment.

Perhaps the greatest obstacle is finding the right angels. There are many people out there who want to invest in small businesses, but it’s not easy to find the right fit. If you opt for this route, make sure that all parties have the same expectations regarding the prospect of success.


Venture capital firms may be a viable financing source for your business but, then again, they may not. Like angel investors, venture capitalists typically take an equity stake in your company, and most expect to receive preferred equity security in exchange for their investment. Most venture capitalists specialize in certain industries, and many provide corporate direction as well as financing (some angel investors may provide such direction, as well).

It is this aspect of specialization that makes venture capital financing difficult for most new businesses to obtain. If your new business doesn’t fit into the right niche, your company might not be a candidate for funding. The key is finding the right target before you make your pitch.


Selling stock in your company can take several different forms. We’ve all heard and read a lot about initial public offerings (IPOs). IPOs are stock sales in which previously private companies go public. An IPO is a possibility for an ongoing business, but it isn’t likely to be a viable alternative for your new company.


An alternative to the traditional method of issuing stock—which can be a complex and cost-prohibitive process for smaller organizations—is equity crowdfunding, or using the Internet to sell equity to small investors. On October 30, 2015, the Securities and Exchange Commission (SEC) released final rules on equity crowdfunding. While the forms that funding portals use to register with the SEC became effective early in 2016, the final regulations took effect on May 16, 2016. You should thoroughly review the “Regulation Crowdfunding” rules prior to beginning this process.

Small businesses are required to provide certain information to the SEC, potential investors, and the crowdfunding platforms facilitating the transactions. Moreover, crowd funding companies will have to file an annual report with the SEC and provide it to investors.


You’ve been in business for a while and you have customers, but your collections have been bad. You need cash now, but your lack of cash inflow is holding you back. What can you do?

A common solution to this problem is factoring. Basically, you secure a loan (usually at a high interest rate) against your accounts receivable. Factoring companies aren’t hard to find, and some offer better deals than others, but they are almost always going to charge you a much higher rate of interest than your bank. Thus, factoring is usually considered as an option only after all others have been exhausted.


Many federal, state, and local government loan programs are available to small businesses. The Small Business Administration (SBA) is a good place to start. The SBA offers a variety of loan programs for very specific purposes, including the 7(a) Loan Program, the Microloan Program, and the CDC/504 loan program. In addition, don’t overlook your local government loan programs. Local governments may also offer incentives such as tax breaks or a discounted loan rate if you locate your business in their jurisdiction, often in an area zoned for economic redevelopment.


This is an option for a business that has a poor credit rating, and a realistic option that many small businesses overlook. In essence, your business bills for part of the services or products that it supplies up front. The rest of the fees are paid as the products are delivered or as the  services are completed.

This strategy is aggressive, but many of your customers can appreciate the need that a small business has to keep cash flow current, and won’t object to your asking for partial payment up front.

Brian Macmillan | Managing Director | Mergers & Acquisitions | bmacmillan@bwfa.com