COSTLY MISTAKES
SELLING IN A DOWN MARKET
FROM BALTIMORE WASHINGTON FINANCIAL ADVISORS
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with Sandy Hornor | CEPS
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and
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About This Episode
Selling investments during a market downturn can feel like the safe move—but it’s often the most costly. In this episode, BWFA’s Sandy Hornor and Tyler Kluge explain why timing the market rarely works, and how emotional decisions can derail your long-term financial plan.
Full Description
When markets fall, fear often takes over. Investors may feel pressure to sell their holdings to “avoid more losses,” but history shows that this reaction usually does more harm than good. Selling in a down market not only locks in losses—it also prevents investors from benefiting when markets rebound.
In this episode of Healthy, Wealthy & Wise, BWFA’s Sandy Hornor and Tyler Kluge discuss why selling during downturns is one of the most damaging financial mistakes investors make. They explain how emotional reactions, rather than strategy, often drive poor timing decisions. Once investors move to cash, they face two nearly impossible tasks: deciding when to sell and when to get back in. Missing even a few of the market’s best days—many of which occur during volatile periods—can set back long-term growth significantly.
Sandy and Tyler share practical strategies to help listeners avoid panic-driven decisions. They emphasize the importance of planning, understanding risk tolerance, and aligning investments with short-, mid-, and long-term needs. They also explain how diversifying portfolios and allocating funds to conservative assets can provide stability during volatile times.
A key takeaway: volatility is temporary, but your goals are not. By sticking with a well-structured plan and working with a trusted advisor, you can stay focused on what you can control and weather downturns with confidence.
At BWFA, we help clients design portfolios that can endure market cycles without jeopardizing long-term goals. This episode offers perspective, reassurance, and a steady reminder to stay the course.
For more insights, visit BWFA’s Investment Management Services.
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